Designing for Growth. Driven by Strategy.

As your business grows and expands, you'll need to think about how the marketing will be handled. Based on experience, especially if you're a small business owner, you should consider hiring an agency. Here's why:

If you hire an agency there is no on-boarding, training, or managing on your end (they won't even take up any office space) because that is handled internally by the firm's management team. This frees you up to do what you do best — run your business.

One of the first questions business owners ask when trying to determine whether to hire an agency or an in-house team is, "What's the price difference?" You might be surprised to hear that an agency, over time, will be much less expensive. Here's how:

• You won't need to pay payroll taxes since they are an independent contractor.
• You won't need to pay benefits/healthcare costs.
• You won't have to pay for any of the expensive tools that are needed to properly run and track a marketing campaign.
• You won’t have to pay overhead for office space.

If you're thinking that those are just minor expenses, you will also want to consider that to get the experience and expertise of an agency, you would need to hire premium employees.

Competition is fierce, and companies are willing to pay big bucks to retain top talent. If you're looking to hire an expert to manage your marketing campaigns, you'll need the budget to back it up. However, if you decide to hire an agency, you won't just have access to one expert, you'll have access to a team of experts. The number one benefit to hiring a marketing agency is the experience they have from working on similar campaigns in the past.